Fashion blogger Flavia from Fashion Coolture has become a fashion powerhouse purely from her own presence in the fashion world. Back in 2010, her style and photography was at an extremely high level and has remained consistent ever since, with of course some improvements along the way. I think the tale of the story here is consistency and the ability to deliver time and time again. I think it is important for a blogger to have a unique voice and style but good management is just as crucial. I think these days it is easy to see the success without realising the time and effort that goes into creating a really great blog. It is vital as a blogger that you do not become despondent if no one comments on your posts or reads your blog because eventually this will change. The key to a good blog is ensuring you are passionate and that you want to live it and breathe it every single day.
Reverting back to Flavia, the glamorous fashion blogger based in Brazil, helps to demonstrate that blogging should really be taken seriously. Developing and creating unique fashion sets, almost on a daily basis, or at least 2-3 times weekly, illustrates the kind of dedication that is required. She is never seen with a hair out of place, her make-up always impeccable. The outfits that she puts together are something of a phenomenon, you will often see her with matching jacket and skirt or matching shoes and bag, the attention to detail is insane! I often wonder how big her wardrobe is, because I have rarely seen her wearing the same thing twice. She will normally wear her hair down, and will rarely look at the camera, often walking away. All of these details are something one cannot overlook; all together she has created a personal style and voice for herself. That is what makes a fashion blogger successful, the ability to create interesting material that is unique and inspirational, whilst staying true to your own style.
What I really admire about Flavia is that she manages to combine cutesy girly style with rock chic elements to create truly individual outfits. In my opinion, the juxtaposition of the two styles when married together can produce something magical. Yet this sort of styling can be extremely difficult as it is far too easy to get it wrong and may seem too trying. So hats off to her for having the confidence and ability to create such unique outfits and styles.
The future is looking bright for Flavia, she has recently launched her own jewellery line which is an amazing mix of rock and girlie style, full of golden hardware and perfect attention to detail. Just like her blog I’m sure this will be a huge success and look forward to seeing what she goes on to do in the future.